Analysis of the inbound marketing methods

Today we´ll analyze the inbound marketing methods by the example of two following companies: Brown Engish: https://brownsenglish.edu.au/ and English Wise: https://englishwise.com.au/.  The “buyer personas” of these organizations are more likely to be overseas students, age 18-30, interested in improving their English level. Both organizations have a good web design and a contrasting call to action (CTA) on their … More Analysis of the inbound marketing methods

Amazon marketing mix (how it is used to succeed)

Amazon uses online and off line marketing strategies to promote their brand and their original products, e.g.Amazon Prime Video or Amazon Music. The offline promotion consists mostly of broadcast television commercials and billboards advertising. Online promotion is a very important part of Amazon´s advertising and consists mostly of the search engine optimization and paid advertising … More Amazon marketing mix (how it is used to succeed)