Let´s find out what is a personal branding, why is it important to build your online personal branding, how social media can help you with it and see some good examples of using social media to develop personal branding. Personal branding is a concept different from corporate branding. If in a corporate branding we promote … More 7 Social media tips for personal branding
Inbound marketing is a marketing methodology/technic which attracts customers in a “natural way” via creating valuable and tailor-made content, social media marketing and search engine optimization. Today we´ll analyze the inbound marketing methods based on the comparison of the two following companies: Brown Engish: https://brownsenglish.edu.au/ English Wise: https://englishwise.com.au/ It´s very important to detect the target … More Analysis of the inbound marketing methods based on two examples
The development and accessibility to technology have had a great impact on people´s life. We are so used to all kind of technology goods in our society that to imagine our lives nowadays without internet, PCs or smartphones seems to be impossible. The internet “grandfather” was discovered by Leonard Kleinrock in 1961 and was known … More Digital 2020: How consumers use the technology and its impact on their lives
Amazon uses online and off line marketing strategies to promote their brand and their original products, e.g.Amazon Prime Video or Amazon Music. The offline promotion consists mostly of broadcast television commercials and billboards advertising. Online promotion is a very important part of Amazon´s advertising and consists mostly of the search engine optimization and paid advertising … More Amazon marketing mix (how it is used to succeed)
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